Privacy Policy

CreativeKids (“we”, “us”, “our”) operates art and design education programmes for children, youth and adults in Hong Kong. This Privacy Policy explains how we collect, use, disclose and protect personal data in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) (“PDPO”).

Personal data we collect

We may collect personal data when you or your child interact with us in different ways, including when you enrol in our regular programmes, register for special events or workshops, visit our studios, use our website or social media pages, contact us, or take part in surveys, contests or promotions.

Depending on the situation, we may collect:

Student details
Name, age, date of birth, school level, enrolled programme, class or event schedule, attendance, learning notes, and artworks created in class or at events.
Parent / guardian / adult student and other contact details
Name, telephone number, email address, correspondence address, relationship to student, emergency contact and similar information.
Administrative, payment and event information
Enrolment and registration forms for regular classes and special events, invoices, payment records (payment card or bank details are normally handled via third‑party payment processors, where applicable), preferred location and time slot, responses in event or campaign forms, and any other information you choose to provide.
Communications
Records of enquiries, feedback and correspondence by email, phone, WhatsApp or other messaging and social media tools.
Photos, videos and media
Images or videos taken during classes, workshops, outreach activities, pop‑up events or exhibitions that may show students, parents / guardians and their artworks (see “Photos, videos and artworks” below).
Website / online information
IP address, device and browser information, pages visited, time spent, general location (for example, city‑level) and other usage data collected through cookies and similar technologies, including through Google Tag Manager and Google Analytics.

Providing certain personal data is necessary for enrolment, event registration, class / event administration and safety. If you do not provide such data, we may not be able to process your application or provide the relevant services.

How we use personal data

We may use personal data collected through enrolment forms, event registrations, online forms, surveys, contests, studio visits and other interactions for the following purposes:

Class, event and service administration
- Processing applications, waitlists, enrolments and registrations for regular programmes, special events, workshops, outreach activities and campaigns.
- Managing schedules, attendance, make‑up lessons (where applicable), event logistics and studio operations.
Communication
- Contacting parents / guardians / adult students / event participants about class or event details, reminders, schedule or venue changes and important notices.
- Responding to enquiries, feedback or complaints.
Payment and accounts
- Handling tuition fees and other charges, including fees for special events or programmes.
- Issuing receipts and maintaining financial and accounting records.
Teaching, learning, safety and quality improvement
- - Keeping records of student progress, attendance and artworks for teaching and reference.
  - Managing health, allergy or special needs information for class and event safety.
  - Reviewing overall participation and feedback (in aggregated or anonymised form) to improve our programmes, events and services.
  - Using student works and practice pieces as training examples for our own teachers and staff, and in anonymised form for training and consultancy provided to third‑party schools, organisations or partners (without sharing students’ or parents’ names or contact details).
Marketing and promotion (with consent / no objection where required)
- Sending information about our regular programmes, special events, workshops, holiday camps, exhibitions and other activities by email, phone, messaging apps or social media.
- Using photos, videos and artworks from classes and events for promotional or publicity purposes, subject to your choices and consents as described in this Privacy Policy and our forms.
Legal and compliance
- Complying with applicable legal, regulatory, tax or accounting obligations, and responding to lawful requests from government or regulatory authorities.

We only use personal data for the purposes stated at the time of collection or for directly related purposes, unless we obtain your consent or such use is otherwise permitted or required by law.

Photos, videos and artworks

During classes, workshops, outreach activities, pop‑ups and events, we may take photos and videos that show students, parents / guardians and their artworks.

We may use these photos, videos and selected artworks for:

Internal teaching and staff training.
Sharing learning moments with parents / guardians privately (for example, via email or messaging apps).
Promotional and publicity purposes, including our website, social media pages, printed materials and exhibitions, in line with the choices you indicate on the enrolment or event registration form or later in writing.

If you do not consent to the use of identifiable photos or videos of you / your child for promotional purposes, you can indicate this on the relevant form or notify us at any time by email, and we will respect and record your preference.

Direct marketing

We may use your name, email address and telephone number to send you information about:

Regular classes and term programmes.
Holiday camps, workshops and special events.
Exhibitions, sharing sessions and other activities organised by us.

We will only use your personal data for direct marketing in accordance with the PDPO and, where required, after obtaining your consent or indication of no objection. You may opt out of receiving direct marketing messages at any time, free of charge, by following the unsubscribe instructions in our emails or by contacting us using the details in the “Contact us” section below.

Disclosure and transfer of personal data

We do not sell or rent personal data. Personal data may be disclosed or transferred to the following parties where reasonably necessary for the purposes described in this Privacy Policy:

Our staff and instructors who need the information to perform their duties.
Service providers that process data on our behalf, such as IT support, web hosting, payment processors, communication platforms, analytics and marketing service providers, and printing and mailing providers.
Professional advisers such as accountants or auditors.
Government departments, regulatory authorities or law enforcement agencies, when required or permitted by law.

These parties are required to keep personal data confidential and to use it only for our specified purposes.

Data retention

We keep personal data only for as long as is necessary to fulfil the purposes for which it was collected, or for other directly related purposes, or as required by applicable laws and our internal policies. Personal data that is no longer needed will be erased or anonymised as far as reasonably practicable.

Data security

We take reasonably practicable steps to protect personal data against unauthorised or accidental access, processing, erasure, loss or use. Measures may include:

Limiting access to personal data to authorised staff on a need‑to‑know basis.
Using secured systems and password‑protected devices to store enrolment and contact records.
Engaging reputable service providers with appropriate security standards where we rely on external systems (for example, payment or communication tools).

However, no method of transmission or storage can be completely secure, and there are inherent risks in transmitting information over the internet.

Cookies, Google Tag Manager and Google Analytics

Our website uses cookies and similar technologies to remember your preferences, help operate the site and compile simple statistics about how visitors use our pages. Cookies are small text files stored on your device when you visit a website.

We use Google Tag Manager to help manage and load certain scripts, and we use Google Analytics to understand how visitors use our site so that we can improve our content and services. These tools may collect information such as which pages you visit and how long you stay, the website that referred you to us, your browser and device type, and general location (for example, city‑level), in aggregated or anonymised form.

You can choose to disable cookies by changing the settings in your browser. If you do so, some website functions may not work properly. If you do not wish data about your visits to be used by Google Analytics, you can install the Google Analytics opt‑out browser add‑on provided by Google.

Access and correction of personal data

Under the PDPO, you have the right to:

Check whether we hold personal data about you or your child and request access to such data.
Request correction of any personal data that is inaccurate or incomplete.

Requests for access or correction should be made in writing to the contact listed below. We may charge a reasonable fee for processing data access requests, in accordance with the PDPO.

For students under 18, we collect and use their personal data through their parents or legal guardians, who complete our forms and communicate with us on their behalf. By enrolling a child or registering them for an event, the parent / guardian confirms that they have authority to provide the child’s personal data and to give any necessary consents on the child’s behalf.

Parents / guardians may exercise access and correction rights in respect of their child’s data as described in this Privacy Policy.

Third‑party websites

Our website and communications may contain links to external websites or services (for example, payment platforms or social media pages). These sites are not operated by us and are governed by their own privacy policies, which you should review before providing any personal data.

Updates to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements or other reasons. The latest version will always be available on this page, with the effective date indicated at the top.

Contact us

If you have any questions about this Privacy Policy or our personal data practices, or if you wish to make a request regarding access to or correction of personal data, please contact:

Privacy Officer
CreativeKids
Shop C&D, G/F, King’s Hill, 38 Western Street, Sai Ying Pun, Hong Kong.
Tel: 25304336
Email: system@creativekids.com.hk